Redesigning creating listings dashboard

01 Overview

In 2023, I worked as a design generalist at ListAcross across business memos, pitch decks, and product redesigns. which cultivated my business & strategy mindset and standing as a product owner view to redesign, organize, present, and showcase what the company is doing. I feel a compelling branding story, business model, and killing features are pretty vital, especially in the early stage of a startup.

Duration

3 months

The Team

Sole designer (Me!), The Founder, The market researcher

Tools Used

Adobe XD, Jira, Microsoft Office(Word, PowerPoint)

02 The challenge

When benefits become a burden

Managing benefits is a daunting task, the HR teams face countless hours of manual work—balancing budgets, ensuring compliance, and piecing together fragmented tools. On the other hand, employees are often left in the dark, unaware of the valuable perks and compensation that could improve their lives.

The gap between HR efficiency and employee awareness has real costs: disengagement, frustration, and missed opportunities.

Challenge 1: Employee Benefits Awareness - Lack of Transparency

Employees don’t see the full value of their benefits, which include:

• Medical plans, cafeteria meal plans, etc.

• Perks like parking, gym memberships, first-year sign-on bonuses, training opportunities and other long-term benefits

HR struggles to package and explain benefits data in a way that is clear, comprehensive, and relatable to employees.

• “It is extremely hard to show the total benefits package for each employee.”

“It’s hard to put all these benefits into one story.”

03 The process

Reimagining benefits management

What if benefits could work smarter—for everyone? This question drove the creation of Wise Peakon. We envisioned a platform that would make benefits management seamless for HR teams while empowering employees to appreciate the full value of their compensation.

Business Goals

User Goals

• Wise Peakon framework patent
• Wise Peakon AI
• Help HR balance their benefits
• Reduce HR’s research and analytics time
• Help HR analyze and optimize benefits
• Help HR automated benefits distribution

Plug-in Framework

Benefits Analytics & Management

Employee Benefits Management

  1. HR Managers
    • Analyze current benefits budget and optimize the cost and usage
    • Balance benefits throughout each employee efficiently
    • Data visualization for employee benefits
    Predict benefits cost and usage for next period


  2. Employee
    • Pick the best value benefits package
    • View/export total benefits package

Business Goals Vs User Goals

04 The solution

HR System

Smart Analytics

Comprehensive analysis of benefits costs, utilizing intuitive data visualization, predictive insights based on historical data, and identification of optimization opportunities.

Empowers HR teams to make informed decisions, enhance budget planning, and improve benefits offerings.

Peakon AI Insight

Identifies optimization opportunities and presents actionable recommendations to help HR professionals make informed decisions and enhance their employee benefits programs.

Benefits Management

Detailed plan information and streamlined open enrollment settings offer a comprehensive view of specific plan details.

Leveraging CPT health codes to facilitate the analysis of average medical claims, HR teams can gain a comprehensive understanding of the cost and utilization patterns within their employee benefits programs.

© Created with ♥︎ by Katherine Hanzhen Zhao 2025